Co-Founder & Brand Director
Preethi Chopda
Preethi Chopda brings a unique blend of creative sensibility and strategic thinking to the studio. As a qualified interior designer, she developed a strong eye for form, proportion, and materiality — an aesthetic foundation that continues to influence her work in the world of jewellery.
An enamel artist at heart, her passion for traditional craft led her to explore intricate techniques such as micro mosaic, along with miniature painting, cloisonné and plique-à-jour. Her work reflects a deep appreciation for patience, precision, and the layered processes that define fine craftsmanship.
Beyond her engagement with craft, Preethi also shapes the studio's voice and presence, leading its branding and marketing direction. An avid traveller and observer of art and design from around the world, she constantly seeks inspiration from different cultures and creative traditions.